Ms. Qi Qi is a global leader in employer brand data modeling. She has built the entire employer brand development process on a data foundation and designed a complete data analysis system to fully understand a company’s current status and guide the development of its employer brand. To date, she has consulted for over 100 companies in the Fortune 500, earned a PhD, and delivered speeches to over 500 people. She has served as an Assistant Professor for the MBA Organizational Development program, established a graduate course on employer branding (now in its fourth version), organized 17 human resources conferences, started researching HR AI, and developed the first employer brand analysis tool focused on employee experience.

Ms. Qi Qi has been awarded twice by the Polish Ministry of Education, earned the youngest CBT therapist certification in Poland, and has authored seven books for OD consultants, which have been translated into three languages. She studied psychology at the University of Warsaw, where she focused on deeply understanding human thoughts and finding precise explanations for observable behaviors. At the same time, she completed a four-year graduate course at the Cognitive Behavioral Therapy School. Ms. Qi Qi also worked as an ICC coach at the University of Berkeley, where she helped improve skills and the interpretation of happiness theory.

Ali Ayaz is a business professional whose relentless drive to deliver, courage to consistently challenge, and unwavering integrity have earned him the reputation as a seasoned leader. Over the course of nearly three decades, he has garnered extensive experience in the business world, and 18 years’ experience in consultancy. To date, he has traveled to more than 50 different countries for various marketing and branding ventures, successfully completing various employer brand projects with multinational blue-chip companies in the automotive, banking, FMCG, IT, telecom, and retail industries. He is a chartered member of CIPD - the professional body for HR and people development.

Currently, Ali serves as an Employer Brand and HR Consultant at Modern Management Consulting, where he is well-versed in not only employer brand development, but candidate and employee surveys, recruitment, and employee engagement. He also authored the e-book, “Secret Formula for an Authentic Employer Brand,” which is available to download at http://aliayaz.com. He is also the founder of Employer Brand Academy that delivers online courses for contemporary human resources management.

Ocean Fu is the head of Employer Branding Institute and also the founder of WINGs. Ocean is a marketing and project management expert with more than 20 years of experience working in different cities such as Toronto, Shenzhen and Shanghai. She has also served as the marketing and sales director for an expat lifestyle media with the highest traffic in Shanghai. Her rich experience in market resources and management made her well-versed in creative communication and brand-building.

Ocean is also a well-respected figure in the field of human resources and employer branding. She has worked for many years in Robert Walters, a well-known UK listed headhunting firm and Kelly Services, a Fortune 500 company as Marketing Director for North Asia. Her use of innovative and cross border marketing methods to create benchmark projects in the human resource industry has allowed her to carve a name for herself in the market. She has also led a project team with more than 30 team members and managed employer branding projects in various Fortune 500 companies. In addition, she also helped large local enterprises won critical acclaim in the industry.

Ocean is committed to influencing the HR industry and is particularly resourceful in using marketing best practices to help the HR department resolve challenges. She is determined to promote the HR industry through the use of marketing and innovative methods and is constantly leading the WINGs team to create new and creative integrated marketing platforms

Anson has more 20 years’ experience in Human Resource with a PhD in Management from the University of Montpellier, France, a master's degree in innovation management from the Australian National University and a master's degree in business administration from Huazhong University of Science and Technology. He also holds a postgraduate diploma in organization and human resources management from the University of Hong Kong. He is the author of 10 bestsellers in computer and HR Management and 2 books of paintings. His book "Future Thinking of HR", " Mission of HR" and "The Future of HR" are called "The Future Trilogy of HR", and was ranked No.1 in the new book list of HR category by Amazon, and he also published a collection of HR thought pictures. He led the research and publication of dozens of large research reports and lists. He published he co-authored, AI Ethics and Security, and a translation of The Complete Guide to Total Rewards in 2022, and He published a new book “The Ultimate Power of Organisations.“

Steven is the Chief Editor of Bloomberg Businessweek/China and is also the Editor of the business section of Modern Weekly. Prior to this, he had served as the content director of Bloomberg Businessweek/China. Steven graduated from Tankang University (Department of Statistics) and Soochow University Law Institute and has extensive experience in the media industry, including Global Views Monthly, TVBS Weekly and Ectime. Many of his news releases had won awards such as the SOPA. Steven has interviewed many outstanding entrepreneurs, including CEO of Apple - Tim Cook, Founder of Dell Computers - Michael Dell, Co-founder and CEO of Airbnb, Brian Chesky, Chairman and CEO of Disney, Robert Iger, Founder of Uniqlo, Tadashi Yanai, Founder of NetEase, Ding Lei; Founder of Acer, Stan Shih; Chairman of HTC, Cher Wang; Chairman of Fubang Group, Cai Ming Zhong, Chairman of Cathay Financial Holdings, Cai Hongtu, etc.

Ms. Zhu is a philanthropist and a writer with a dual degree in sociology and journalism from University of Wuhan. She is currently the deputy secretary general of Adream and has extensive experience in the operations of foundations and charitable trusts. One of these is the ‘Dream Centre” (2014 ‒ 2016) project she started after she joined the Adream organization on 2008 where she undertook the application for non-public offering to public offering and internal - external compliance work. Ms. Zhu has participated in the revision of the Charity Law and the Charity Trust section, and had established two charitable trusts, which was the first domestic equity charitable trust. She is the author of the first local adventure fairy tale "The Adventures of Match Man".

Ben is the youngest Chief Creative Officer and General Manager in China 4A’s. He is also the first Chinese creative people who has been nominated by Havas Global Creative Council since 2016 and Havas APAC Creative Council since 2017. The 1st Cannes lions Gold for Havas China was won by his leadership which significantly built up Havas’ credit in China. Another astonishing accomplishment from Ben is that he was the first Chinese local creative based General Manager in China 4A agencies as creatives in China usually have non-business roles, such as leading the office. Under his leadership, Havas Shanghai Office has becoming the most indigenous, youthful and energetic 4A’s in China. Havas China has been also focusing on international strategy and communication of native brand in China and facilitating them to develop international brand construction.

Mr Jun Yao graduated from Essex University in 2001 with a Master's Degree in Management Studies, and is a PhD candidate at the School of Journalism and Communication at Wuhan University.

Mr Yao has more than 19 years of industry background and rich experience in media and advertising agency operations, serving clients including Kuaishou, Zhihu, Bilibili, blank me｜ban fen yi, Beneunder, Lola Rose, OPPO, Youlan, and many other well-known domestic enterprises in China.

Over the years, he has served as a final judge of major awards at home and abroad, a specialist of China Advertising Think Tank, and an expert of various research institutes. In addition, Mr Yao has been awarded the Person of the Year and the Outstanding Contribution for the industry for many times. Also he has been awarded the Outstanding Contemporary Advertisers of China and the Special Contribution Award for the Academic Development of Advertising in China. He has been appointed as a visiting professor of the Communication University of China, the Central and South University for Nationalities, and the Shenzhen University. In 2018, he was honoured by the China Business Advertising Association with its annual award - Leader in Innovation and Development.

Mr Yao Jun specialises in business analysis, marketing, brand communication, media operation and business capital operation in various industries. He is a management and marketing expert with rich experience in company operation and brand marketing, with a deep comprehension and insight of the Chinese market.