RESULTS

BACKGROUND

The Employer Branding Creativity Awards was first launched in 2017 to commemorate organizations for their effort in championing the thought leadership of employer branding. Ever since its launch, the awards have been recognized as a must-win for organizations aiming to set new standards for their employer brand activities.

Although the perception of employer brand has never stopped evolving, one understanding remains clear is that a strong employer brand is seen as the essential core of organizations. Employer brand is not just about recruitment adverts or about being a well-known organization; it’s about the ethics, the values and how it is manifested from the start of the employee recruitment process throughout the whole employee journey.

The recruitment and retention of talent has been an ongoing issue for many organizations with each trying to compete with another in the war for talent. In order to build a sustainable competitive advantage, an employer brand not only needs to be interesting, innovative and creative but also needs to be engaging and relevant to the values of talents. Excellent employer brand ideas and value propositions must be built on well-developed communication strategies.

The Employer Branding Creativity Awards Greater China 2024 is an opportunity for organizations to showcase their successes and creativity in implementing their employer brand. Every year, the awards winners raise the bar and sets new standards for creating exemplary best practices in promoting their employer brand and making a difference in the career and lives of their employees. These awards are a statement and recognition for organizations, rewarding their excellence and effort into creating innovative campaigns.

The Employer Branding Creativity Awards has 16 categories to choose from and entries are open to any private, public, domestic and international organizations in the whole of Greater China with no limitations to the size or nature of the businesses.

EXTENSIVE REACH

The Employer Branding Creativity Awards 2022 is anticipated to receive over

1,000 organizations

Creative Entries on employer branding from leading global and Chinese employers

2,000 pieces

AWARD ASSESSMENT APPROACH

Interpretation on the different aspects of successful employer brand practices through innovative marketing perspectives. Objective assessments by a group of respected world-class employer brand experts, combining creativity and high professionalism.

2,000+
CREATIVE
ENTRIES
17
AWARD
CATEGORIES

HIGH
AWARENESS

489 PARTICIPATING ORGANIZATIONS
1214 CREATIVE CAMPAIGNS
104 WINNING CAMPAIGNS
50 COMPANIES STOOD OUT
17 CATEGORIES
8 MONTHS OF COMPETTION

CRITERIA

4 GENERAL CRITERIA INDICATORS

  • CONTENT COMMUNICATION

    Convey the story of your employer brand through compelling messages that engages

  • CREATIVE DESIGN

    Bring your employer brand story to life through creative visual that speaks and resonates

  • COMMUNICATION STRATEGY

    Extend your employer brand to a broader talent pool with a targeted communication strategy

  • USER EXPERIENCE

    Create experiences for your talent that connects with your employer brand

1 CRITERIA INDICATOR

  • CREATIVE DIGITAL AWARDS CATEGORY ‒ INNOVATIVE APPROACH

    Entries are assessed based on how you utilize the digital landscape and present your work in an inno vative way to attract and ensure talent engagement

  • INTEGRATED COMMUNICATION AWARDS ‒ INTERACTIVE RESULTS

    This category assesses employer brand communi cation and interaction between the employers and employees

  • COMPREHENSIVE EMPLOYER BRAND AWARDS ‒ EFFECTIVENESS

    Entries need to demonstrate how all aspects of employer brand are integrated and delivered to ensure the success of employee value proposition (EVP)

2023
AWARDS WINNERS

Winners of the 2023 Employer Branding Creativity Awards