2025 EMPLOYER BRANDING CREATIVITY AWARDS
Entry submission for the preliminary round closes on August 31
APPLY
November 2025
Xishuangbanna
The 2024 Top Winner in a Single Category

PANEL OF JUDGES

2025
Richard Mosley
ather of Employer Branding
BARBARA ZYCH, PHD.
Global Leader in Data Modeling for Employer Branding
ALI AYAZ
The world's leading employer branding experts
OCEAN FU
Head of Employer Branding Institute
ANSON TANG
emlyon business school - Global HR & Organization Innovation
STEVEN FAN
Group Executive Chief Editor, Bloomberg Businessweek/ China
ZHU QIUXIA
Deputy Secretary General of Adream
BEN SUN
Managing Director & Chief Creative Officer, Havas China
Jun Yao
Co-Founder & Chief Executive Officer (CEO) of Qunyushan Consulting

Event Review

2024
AIFF
AIFF
AIFF
AIFF
AIFF
AIFF
AIFF
AIFF
AIFF
AIFF
AIFF
AIFF

Competition Service Model and Scope

2025
Service Scope
30,000RMB
60,000RMB
Number of Awards to Apply
3
6
Enterprise Project Application Review
Enterprise Employer Brand Diagnosis and Evaluation
Employer Branding Academy
Employer Brand Ultra Intelligence
Global Media Communication Plan
100 Chinese Media
150 Overseas Media
200 Chinese Media
300 Overseas Media
Outdoor Advertising Communication Plan
(New York NASDAQ Screen, USA)
Matrix-wide publicity with the logos of other awarded institutions.
10-second exclusive full-screen video promotion, + matrix-wide publicity with the logos of other awarded institutions.
One Employer Brand Experience Course
(choose between the Employer Brand Agile Practice Course or the Employer Brand Masterclass)
1 Person
2 Person
Employer Brand Strength Report
Basic Edition
Advanced Edition

Award Results

Review
2024
2023
Best Employer Brand Video Story
腾讯音乐娱乐集团
1:36
Tencent Music noticed that people enjoy summarizing their emotions at the end of the year. From the perspective of Tencent Music employees, they looked back on several “outrageous” stories from 2023. Compared to traditional corporate promotional videos, this approach is more vivid, specific, and better reflects the atmosphere and mindset of the employees — offering a more engaging way to showcase the employer brand.
Best Employer Brand Video Clip
梅赛德斯-奔驰
1:20
At work, are you a ______? Detail-obsessed or creativity-driven? Goal-oriented or process-enjoyer? Innovation-led or steady and methodical? This or That? Let’s see what our Mercedes-Benz colleagues choose. Mercedes-Benz embraces diverse perspectives and appreciates every unique, multifaceted, and undefinable version of you.
Best Employer Brand Video Clip
梅赛德斯-奔驰
1:22
Outside of work, what do you pick—______? Artistic creation or social life? Exploring nature or roaming the city? Cooking up a storm or hunting down great eats? This or That? See how our Mercedes-Benz colleagues make their off-duty choices. Join Mercedes-Benz and pick your own moments of brilliance. Embrace every experience and growth with joy and enthusiasm.
Best Employer Brand Video Clip
腾讯音乐娱乐集团
2:56
In 2024, the internet was swept by a wave of "going wild" and ditching the corporate stiffness. Building on this trend, Tencent Music created a series of videos that broke the stereotype of a hyper-competitive internet culture.
Best Social Responsibility Program
唯品会(中国)有限公司
0:25
Vipshop actively practices corporate social responsibility with a long-term vision, giving back to society through innovative and diverse public welfare initiatives. Since the establishment of the Guangdong Vipshop Charity Foundation in June 2011 — the first charitable foundation in China’s e-commerce sector approved by the Guangdong Provincial Department of Civil Affairs — Vipshop has remained committed...
Best Innovative Recruitment Program
TCL实业
3:16
TCL Industries was honored with the “Best Innovative Recruitment Award” for its outstanding achievements in recruitment innovation. The company’s series of uniquely designed recruitment initiatives gained significant attention by opening its doors to the public, allowing university professors and students to experience TCL’s true corporate strength and rich culture up close.
Best DEI Program
梅赛德斯-奔驰
2:05
Heard that Mercedes-Benz’s Diversity Week is shaking things up again? Let’s take a look at what’s going on. #2024MercedesBenzDiversityWeek Behind-the-scenes footage revealed! Breaking conventions, exploring creative boundaries, traveling through diverse universes, discovering diversity, equality, and inclusion both in and out of the workplace, and experiencing a whole new take on everyday diversity and equality.
Best Campus Program
梅赛德斯-奔驰
1:41
Want to know what it feels like to explore an exhibition with a group of stylish and energetic Gen Z pioneers? It’s about “exploration,” “immersion,” “disruption,” and “dreaming fast,” with that heart-pounding excitement! Join Mercedes-Benz, and experience the thrill of driving forward with fresh and vibrant young people!
Best Sustainable Development Program
唯品会(中国)有限公司
2:45
Vipshop has always focused on the sustainable development of the enterprise, exploring and practicing a harmonious and symbiotic sustainability model, and actively contributing to society and the environment. Vipshop demonstrates a comprehensive layout and in-depth practice in sustainable development, integrating sustainability concepts into its corporate strategy and business processes...

Competition Timeline

2025
May
Competition Launch
June - August
Submission of Entries for Preliminary Selection
September - October
Review, Research, and Determination of Award Winners
November
Awards Ceremony

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